28th May

Craig come up with a new logo for the team:


Using the fingerprint as our concept of 'reaching out and touching people"

23rd May - concept and logo

Concept - Reach out and touch people

My logo idea of people coming together

21st May

Task: 

As a date, animal, and smell

Underground

• Wearing a white red and navy body suit
• Humid smell
• Eats rats for breakfast
• Take us anywhere we want on a date, in London e.g west end to watch a show
• Fast frequent animal 
• Likes to get things done quickly
• horse - friendly and hard working

Pen rose Market

• Productive busy date where the man will be buying the women loads of goodies
• Smells fresh and exciting - up tempo
• Busy animal - dog that needs to be playful 

Media planning

Creative team would come up with eg posters, take it to a media companies and look at different places it can be distributed eg buses, tv!  Decide Time of the day on tv etc

Look at Unrulymedia.com

Clear link to what we've found to what we want to do 

• similiar events that people done well on
• talk to our target audience 

Mission statement - one sentence 

Key insights - what did u learn 

18th May - Fomative feedback

How longs the event on for? - Too much to cramp into a small event
Good to hand out printed presentations
What is a festival?
What do you associate with the word festival?
Markets are great places - but rave is more about digital and enhancing technology 
Concept - Reach out and touch people ( show this in the logo )
Training sessions - training takes too long, maybe have taster sessions instead rather then full on sessions
Develop logo
What do we do thats different? - how can people experience that?

Logo deveoplment - taking the penrose triangle..

Formative template

Title - team name ie Charlotte knight, GRA

Mission statement

Stakeholders - who will benefit?

intended audience, customer profiles (3)

The idea - what are we propsing, how are we positioning the overall event or the aspect which we are focsuing on? 

(mood board, visuals)

The value - what are the benefits, why will it work

The plan - how will you do it, what is the action plan? (promotion channels, timings, marketing messages)

Send of message/ summary

9th May - Consumer psychology

Consumer psychology  


How do consumers make decisions? 
How can those decisions be affected? 


TED video Dan Ariley - illusions 


Pricing £2.99 - cheaper then £3 
£19.99 making the 99 smaller 
£95 versus £105 
£950 versus £1050 


Car 
£18,800 have to wait a week for delivery Or £19,200 get it now
( £400 doesn't seem that much money, but it is )


Size and weight
Psychology of touch If you get people to touch things your most likely to buy or try things out Repetition 


Talk 
Dave Studied motion graphics at rave
Channel branding for broadcast  
Director Shoot for corporate videos 
Create a Relationship with their customers
We all have strong relationships with our brands 
Why is someone more persuasive them someone else? 
Connectors - people that are always the party 
Engage make people become firmiliar to you 
Go and meet people in the industry don't just send emails
Start and the bottom and work your way up Call them up - don't feel your hassling people 


Formative: 
Terms of marketing 
Template on moodle 
Think out the box Bring something physical

30th April

Talk with Andy Monk about markety strategy 


Talk with Shucks with motion Graphics:


http://shucks-studio.com/

Research:


http://www.offf.ws/2012/

26th April - Research

Research




12 ways to market your event with social media
http://www.socialmediaexaminer.com/12-ways-to-market-your-event-with-social-media/




See how others work
http://singlemarketevents.co.uk/portfolio/




Outline
http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1073790719&r.l1=1073861169&r.l2=1073858842&r.l3=1073900352&r.s=sc&type=RESOURCES


The old Truman Brewery
http://www.trumanbrewery.com/

23rd April - 4 P's

Design business

Name

Age

Occupation

Did you always want to have your own business?

What do you do in your spare time?

What do you like? (hobbies etc)

4peas - as a marketer these are the things you control

• Product
• Place
• Promotion
• Price

Product - packaging, place, promotion, price

Purchase process

• need recognition, problem awareness
• information search 
• evaluation 
• purchase
• post purchase 

Adverts/billboards - getting people to buy more

Points of engagement - beyonce? Finding points of engagement  through the audience

• tickets
• websites
• venue
• samples
• merchandise
• business cards
• make things cool so it's engaging 
• iconic buildings?
• goodie bags

Decision making unit

Roles - initiator, decider, influencer, user, buyer

Workshop

Maslows hierarchy of needs 

• Self actualisation
• Creativity 
• Playfulness 
• Meaningfulness 
• Authenticity
• Vitality 

• Self esteem

• Love and belongingness

• Safety and security 
• Physiological needs: air, water, food, shelter, sleep, sex

Journal for example:

Attributes - good quality paper, practical size, good price,recycled, logo 

Benefits- draw on it, good quality, people that know the brand

Values-  how it would make you feel?

Advertising campaign 

• Benefits
• Technical
• Social
• Emotional/ personal
• Economic reason - cheap/high end?

Workshop

CHAIR

Who's gona be the person that buys it?

16th April 2012 Segmentation Audeince / Customer Profiles

Service:

• Pr/advertising companies
• Employers
• Design enthusiasts

Income

Size of household

Gender

Age

Ethnicity/ culture

Consumer demographics

Psychographics

Family life cycle

Things are changing, and people are spending there money on different things

Drink ( double income no house ) /dinc ( double income no car )

Beanpole families - it will grow

Living above the shop

Useful segmentation Involves Combining a number if factors - a lot

• Brand image
• Geography
• Technology
• Their market
• Size
• Marketing budget
• Brand image
• Level of innovation
• Sector
• Procurement process

Targeting buyers:

• Gender
• Age
• sector
• Technology
• Seniority
• Geography

 Workshop:

Who's our target audience?

• Businesses
• Future employees
• Technology: such as blackberry and iPhone
• Fashion: Popular high street brands

What are their reasons for going penrose market?

• Searching for new talents
• New products
• New designers
• its an event not just a market

  Clients:

Student: 

• potential students/ make them want to come to ravensbourne
• creative work for them to see be impressed with
• good advertisement (fresh/young)

Entrepreneurs:

• Looking for talent
• looking to collaborate with
• invite design studios in and award the students

Design businesses: 

• Employment
• looking for fresh talent
• invite design studios in and award the students

Local community:

• volunteering
• hipsters/ creative people (people from brick lane, shoreditch etc)

How much income do they have?

How much are they willing to spend?

Who can we serve and market to effectively?

( how much will we make on items sold, how many will they buy)

What customers can we satisfy? What customers will help us market our products and services?

Competition?

( what else is out there )

 Second part of workshop - ask questions about each person

Carry out some enthnography

Look at forums

Talk to people

What do they think of your concept ? Exclusive event instead of a market

Student: (picture)

Entrepreneurs: Paul Ingram

Design businesses:

Local community: Local councillor Trevor dorling

13th April 2012

Pen rose market

What is the product?

Branding for penrose Market

• Make an identity
• A proposal
• Journals - what you gona present, how u gna do it

Speak to people that did it last year

Business collaborations?

• Thames clipper - free ride

Advertising

Websites

Posters

Flyers

see how they work:

Ibc

Trade shows

Make it an event instead of a market

• talks?
• student lead training sessions?
• bars?
• especially people who want to come to the uni
• makes it memorable

If we have a wider event with people who talk and training sessions etc we can rename the event

Access to Big lead screen

Make the outside memorable with advertising so people know where the uni is

Purpose:

• To promote to wider audience from in London and out
• Make it an event
• People going to the O2

Market research

• What do other students want?
• Who do they wanna target?
• Surveys
• Sales data - what sold the best? Average spend? Product popularity? What time of the day people buy stuff? What promotions are effected?

Physiological:

• How someone feels?
• Perspiration - lie detective
• Pupil dilation
• Body language

Observation:

Colours

Role play

Loyalty schemes:

• Demographics
• Travel
• When , how much and what you purchase

Online:

• Social media
• Websites
• What u like
• Education
• Sexual preference
• Interests
• Aspirations
• What your friends like
• Where you work
• Your social influence
• Martial status
• Willingness to spend

Neutrality and objectivity:

• Hope they like my idea
• I don't think he could afford buying this product
• That dog smells