Task:
As a date, animal, and smellUnderground
- Wearing a white red and navy body suit
- Humid smell
- Eats rats for breakfast
- Take us anywhere we want on a date, in London e.g west end to watch a show
- Fast frequent animal
- Likes to get things done quickly
- horse - friendly and hard working
Pen rose Market
- Productive busy date where the man will be buying the women loads of goodies
- Smells fresh and exciting - up tempo
- Busy animal - dog that needs to be playful
Media planning
Creative team would come up with eg posters, take it to a media companies and look at different places it can be distributed eg buses, tv! Decide Time of the day on tv etc
Look at Unrulymedia.com
Clear link to what we've found to what we want to do
- similiar events that people done well on
- talk to our target audience
Key insights - what did u learn
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