28th May

Craig come up with a new logo for the team:


Using the fingerprint as our concept of 'reaching out and touching people"

23rd May - concept and logo

Concept - Reach out and touch people

My logo idea of people coming together

21st May

Task: 

As a date, animal, and smell

Underground

• Wearing a white red and navy body suit
• Humid smell
• Eats rats for breakfast
• Take us anywhere we want on a date, in London e.g west end to watch a show
• Fast frequent animal 
• Likes to get things done quickly
• horse - friendly and hard working

Pen rose Market

• Productive busy date where the man will be buying the women loads of goodies
• Smells fresh and exciting - up tempo
• Busy animal - dog that needs to be playful 

Media planning

Creative team would come up with eg posters, take it to a media companies and look at different places it can be distributed eg buses, tv!  Decide Time of the day on tv etc

Look at Unrulymedia.com

Clear link to what we've found to what we want to do 

• similiar events that people done well on
• talk to our target audience 

Mission statement - one sentence 

Key insights - what did u learn 

18th May - Fomative feedback

How longs the event on for? - Too much to cramp into a small event
Good to hand out printed presentations
What is a festival?
What do you associate with the word festival?
Markets are great places - but rave is more about digital and enhancing technology 
Concept - Reach out and touch people ( show this in the logo )
Training sessions - training takes too long, maybe have taster sessions instead rather then full on sessions
Develop logo
What do we do thats different? - how can people experience that?

Logo deveoplment - taking the penrose triangle..

Formative template

Title - team name ie Charlotte knight, GRA

Mission statement

Stakeholders - who will benefit?

intended audience, customer profiles (3)

The idea - what are we propsing, how are we positioning the overall event or the aspect which we are focsuing on? 

(mood board, visuals)

The value - what are the benefits, why will it work

The plan - how will you do it, what is the action plan? (promotion channels, timings, marketing messages)

Send of message/ summary

9th May - Consumer psychology

Consumer psychology  


How do consumers make decisions? 
How can those decisions be affected? 


TED video Dan Ariley - illusions 


Pricing £2.99 - cheaper then £3 
£19.99 making the 99 smaller 
£95 versus £105 
£950 versus £1050 


Car 
£18,800 have to wait a week for delivery Or £19,200 get it now
( £400 doesn't seem that much money, but it is )


Size and weight
Psychology of touch If you get people to touch things your most likely to buy or try things out Repetition 


Talk 
Dave Studied motion graphics at rave
Channel branding for broadcast  
Director Shoot for corporate videos 
Create a Relationship with their customers
We all have strong relationships with our brands 
Why is someone more persuasive them someone else? 
Connectors - people that are always the party 
Engage make people become firmiliar to you 
Go and meet people in the industry don't just send emails
Start and the bottom and work your way up Call them up - don't feel your hassling people 


Formative: 
Terms of marketing 
Template on moodle 
Think out the box Bring something physical

30th April

Talk with Andy Monk about markety strategy 


Talk with Shucks with motion Graphics:


http://shucks-studio.com/

Research:


http://www.offf.ws/2012/