Title - team name ie Charlotte knight, GRA
Mission statement
Stakeholders - who will benefit?
intended audience, customer profiles (3)
The idea - what are we propsing, how are we positioning the overall event or the aspect which we are focsuing on?
(mood board, visuals)Mission statement
Stakeholders - who will benefit?
intended audience, customer profiles (3)
The idea - what are we propsing, how are we positioning the overall event or the aspect which we are focsuing on?
The value - what are the benefits, why will it work
The plan - how will you do it, what is the action plan? (promotion channels, timings, marketing messages)
Send of message/ summary
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