Formative template


Title - team name ie Charlotte knight, GRA

Mission statement

Stakeholders - who will benefit?

intended audience, customer profiles (3)

The idea - what are we propsing, how are we positioning the overall event or the aspect which we are focsuing on? 
(mood board, visuals)


The value - what are the benefits, why will it work

The plan - how will you do it, what is the action plan? (promotion channels, timings, marketing messages)

Send of message/ summary

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