Consumer psychology
How do consumers make decisions?
How can those decisions be affected?
TED video Dan Ariley - illusions
Pricing
£2.99 - cheaper then £3
£19.99 making the 99 smaller
£95 versus £105
£950 versus £1050
Car
£18,800 have to wait a week for delivery
Or
£19,200 get it now
( £400 doesn't seem that much money, but it is )
Size and weight
Psychology of touch If you get people to touch things your most likely to buy or try things out Repetition
Talk
Dave Studied motion graphics at rave
Channel branding for broadcast
Director Shoot for corporate videos
Create a Relationship with their customers
We all have strong relationships with our brands
Why is someone more persuasive them someone else?
Connectors - people that are always the party
Engage make people become firmiliar to you
Go and meet people in the industry don't just send emails
Start and the bottom and work your way up Call them up - don't feel your hassling people
Formative:
Terms of marketing
Template on moodle
Think out the box Bring something physical
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