Pen rose market
What is the product?
Branding for penrose
Market
- Make an identity
- A proposal
- Journals - what you gona present, how u gna do it
Speak to people that
did it last year
Business
collaborations?
- Thames clipper - free ride
Advertising
Websites
Posters
Flyers
see how they work:
Ibc
Trade shows
Make it an event
instead of a market
- talks?
- student lead training sessions?
- bars?
- especially people who want to come to the uni
- makes it memorable
If we have a wider event with
people who talk and training sessions etc we can rename the event
Access to Big lead
screen
Make the outside memorable with
advertising so people know where the uni is
Purpose:
- To promote to wider audience from in London and out
- Make it an event
- People going to the O2
Market research
- What do other students want?
- Who do they wanna target?
- Surveys
- Sales data - what sold the best? Average spend? Product popularity? What time of the day people buy stuff? What promotions are effected?
Physiological:
- How someone feels?
- Perspiration - lie detective
- Pupil dilation
- Body language
Observation:
Colours
Role play
Loyalty schemes:
- Demographics
- Travel
- When , how much and what you purchase
Online:
- Social media
- Websites
- What u like
- Education
- Sexual preference
- Interests
- Aspirations
- What your friends like
- Where you work
- Your social influence
- Martial status
- Willingness to spend
Neutrality and objectivity:
- Hope they like my idea
- I don't think he could afford buying this product
- That dog smells
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