Service:
- Pr/advertising companies
- Employers
- Design enthusiasts
Income
Size of household
Gender
Age
Ethnicity/ culture
Consumer demographics
Psychographics
Family life cycle
Things are changing, and people are
spending there money on different things
Drink ( double income no house )
/dinc ( double income no car )
Beanpole families - it will grow
Living above the shop
Useful segmentation Involves
Combining a number if factors - a lot
- Brand image
- Geography
- Technology
- Their market
- Size
- Marketing budget
- Brand image
- Level of innovation
- Sector
- Procurement process
Targeting buyers:
- Gender
- Age
- sector
- Technology
- Seniority
- Geography
Workshop:
Who's our target audience?
- Businesses
- Future employees
- Technology: such as blackberry and iPhone
- Fashion: Popular high street brands
What are their reasons for going
penrose market?
- Searching for new talents
- New products
- New designers
- its an event not just a market
Clients:
Student:
- potential students/ make them want to come to ravensbourne
- creative work for them to see be impressed with
- good advertisement (fresh/young)
Entrepreneurs:
- Looking for talent
- looking to collaborate with
- invite design studios in and award the students
.jpg)
Design businesses:
- Employment
- looking for fresh talent
- invite design studios in and award the students
Local community:
- volunteering
- hipsters/ creative people (people from brick lane, shoreditch etc)
How much income do they have?
How much are they willing to spend?
Who can we serve and market to
effectively?
( how much will we make on items
sold, how many will they buy)
What customers can we satisfy? What
customers will help us market our products and services?
Competition?
( what else is out there )
Second part of workshop - ask
questions about each person
Carry out some enthnography
Look at forums
Talk to people
What do they think of your concept ? Exclusive event instead of a market
Student: (picture)
Entrepreneurs: Paul Ingram
Design businesses:
Local community: Local councillor
Trevor dorling
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