23rd April - 4 P's

Design business

Name

Age

Occupation

Did you always want to have your own business?

What do you do in your spare time?

What do you like? (hobbies etc)

4peas - as a marketer these are the things you control

• Product
• Place
• Promotion
• Price

Product - packaging, place, promotion, price

Purchase process

• need recognition, problem awareness
• information search 
• evaluation 
• purchase
• post purchase 

Adverts/billboards - getting people to buy more

Points of engagement - beyonce? Finding points of engagement  through the audience

• tickets
• websites
• venue
• samples
• merchandise
• business cards
• make things cool so it's engaging 
• iconic buildings?
• goodie bags

Decision making unit

Roles - initiator, decider, influencer, user, buyer

Workshop

Maslows hierarchy of needs 

• Self actualisation
• Creativity 
• Playfulness 
• Meaningfulness 
• Authenticity
• Vitality 

• Self esteem

• Love and belongingness

• Safety and security 
• Physiological needs: air, water, food, shelter, sleep, sex

Journal for example:

Attributes - good quality paper, practical size, good price,recycled, logo 

Benefits- draw on it, good quality, people that know the brand

Values-  how it would make you feel?

Advertising campaign 

• Benefits
• Technical
• Social
• Emotional/ personal
• Economic reason - cheap/high end?

Workshop

CHAIR

Who's gona be the person that buys it?